| Back in the day, getting investment advice was something you needed to talk to a professional about. Maybe you'd put on your Walkman radio and go to the library to read up on investing, meet with a rep at a local broker, or even request shares be bought via a phone call. Thankfully, this is no longer the case. The internet has changed the world as we know it entirely, and investing has been one of the biggest beneficiaries of this. It's become decentralized in almost all aspects of the process, including market analysis. How did we get here Nearly 4 decades ago in 1982, Naico-Net opened the first (loosely defined) online brokerage platform. Back then though, only a small sliver of the population even had a computer. They were then followed by E*Trade in 1991, TD Ameritrade in 1994, with Charles Schwab and other well-known brokerage firms followed suit throughout the late 90s to early 2000s—a trend that created the career of day trading. And now thanks to hyper innovation and efficiency in tech, the prevalence and adoption of mobile-friendly brokerage apps exploded. Today, the top 6 online brokerages represent over 100 million accounts. Social influence in a social market In an interconnected world with limitless information at the fingertips of a hundred million retail investors, we're begging to be told what to buy. There's no longer any latency to information, making it possible for anyone with an audience to make market waves to a certain extent. This phenomenon has accrued hundreds of millions of followers across millions of investing accounts on YouTube, Tiktok, Twitter, and of course Reddit too. These influencers have accidentally become professional "non-financial advisors" and unorthodoxically successful investors in a new kind of market that doesn't always emphasize or care about fundamentals right now. Some of them even ran for governor. Implications? We can't help but wonder if a high-flying market combined with investments taking off on social trends alone will ever have any consequences. It almost seems too good to be true, just hop on a trending ticker and ride it up 200%? Surely not. The reality is that retail investing is undergoing a seismic shift. Between Bitcoin and the crypto world, NFTs, meme stocks, a rapid increase in retail traders chasing fast money, and kissing due diligence goodbye, it's safe to say we don't know where this plane might land. |
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