Author Haytham Al Fiqi |
- ~Expert Tips to Improve LinkedIn Profile
- ~Content Marketing: A Beginner's Guide
- ~The Beginners Guide To SEO
- ~The Mechanics Of Lead Generation
- ~How to Write the Best Subject Lines For Effective Email Campaigns: 5 Best Practices
| ~Expert Tips to Improve LinkedIn Profile Posted: 02 May 2022 03:24 PM PDT  There are a lot of ways to Improve your LinkedIn Profile. If you want attention on linkedIn or be seen by the employers, 1. Keep Profile up-to-date
2. Get Professional
3. Make it easy to urge
4. Lift your stuff
5. Boast your English Communication Skills
6. Find and Provide recommendations
7. Join groups and follow people
8. Customize your URL
9. Personalize your Image
10. Do some Cleaning
Conclusion
 Great things never come from comfort zones. The harder you work for something, the greater you'll feel when you achieve it. |
| ~Content Marketing: A Beginner's Guide Posted: 02 May 2022 02:57 PM PDT  Content marketing refers to the use of content to promote your business or brand. It appears to be simple, yet there is a lot to it. This article aims to help you onboard with content marketing. The process of planning or developing,
Quality content is created, curated, shared, and distributed by content marketers. As you can see, quality content is relevant, accurate, search-engine-optimized, and offers what your audience wants.
This content is beneficial to marketers since it:
How to Develop a Content Marketing Strategy
Making content without a strategy is similar to driving without a GPS: you'll get there eventually, but you'll almost certainly make a few wrong turns along the way. As a result, you may find yourself mindlessly walking around, annoyed, and wasting time and money.
Aside from hiring someone who does content marketing services, here are three tips for putting together the ideal content strategy.
Define your mission, objectives, and key performance indicators (KPIs). Working out your content marketing purpose is one of the first stages. It's a brief description of who your target audience is, how you'll reach them, and what they'll get out of your content.
Know your audience. Knowing who you're marketing to is a vital part of any content strategy. This will assist you in correctly target your content. This is critical because marketing is most effective when it is relevant. You're not making stuff for anyone if you make it for everyone.
Create a process. It's critical to have a content production process in place. Specifically, you should be aware of the following:
Kinds of Content Marketing You can use a variety of different types of content marketing in your approach; here are a few of the most popular:
Social Media Given that over 3 billion individuals use social media worldwide, it's simple to see why many people invest in social media marketing. In addition, there are various platforms to work with (for example, Facebook, Instagram, Pinterest, LinkedIn, and Snapchat) and several ways to generate and publish content on each of them (e.g., photos, live videos, pre-recorded videos, stories).
Infographic Infographics a content that presents facts, statistics, and information in a visually appealing way; they are an excellent approach to successfully express your material. They combine simple words, concise assertions, and clear imagery. They're great for simplifying a complex or instructional issue so that everyone in the audience can grasp it.
Blog Blogs are a helpful form of inbound content because they give a great deal of flexibility in terms of aim and topic. In addition, you can use a blog to link to other internal and external material and blog entries. And add social share buttons and include product information, among other things.
Podcasts Because podcasts may be about anything, they allow for a lot of creativity. Other features of the podcast, such as the frequency of episodes, who will be on it, how you will advertise it, and the length of the episodes, are all decisions you make. As a result, several businesses and media outlets have begun to produce and disseminate podcasts.  How to Make Money with Outsourced Articles and Article Marketing ? Niche blogging is easier then you think - 6 figure blogging , SEO Plugins for Word press |
| Posted: 02 May 2022 02:39 PM PDT
 Learn the basic principals for search engine optimisation with our helpful, easy to follow, beginners guide to SEO. We cover everything from best practices, what search engines are looking for, and methods to avoid. This article is all about the fundamentals of SEO, What is SEO? Search engine optimisation, or SEO as it is more commonly known across the web is the implementation of different criteria in order to increase the volume of traffic to a website as well as the overall quality. You may also hear people call SEO 'organic traffic' which means that you have received visitors from non-paid search results. Although SEO is about getting on the right side of search engines, it is worth noting that the work you do on your website needs to appeal to people. This course will show you how to understand what your prospective customers are looking for and how to answer the questions they have. By successfully answering their questions, you will improve the quality of traffic to your website and increase your conversion rate, whether you are attempting to sell a product online or provide a service.
What are Search Engines? A search engine, like Google or Bing are answering machines. They use robots to crawl and evaluate billions of pieces of content to determine which website is the best suited to answer your query. Consider for a moment, the number of images, videos and web pages that are currently online, well a search engine will catalogue all this information and index it in an order determined by multiple ranking factors. A search engine wants to put the best answers in front of you, why? So you keep on coming back and using it. We will touch more on the ways a search engine works and processes the information later in the course. What is an organic search result? In simple terms, an organic search result is a non-paid listing. To benefit from organic search results, you will need to have a strong and effective SEO strategy. In the earlier days, if a user typed something into a search engine, they would receive both paid and organic results. These days however, the top spot position is a lot more difficult to achieve thanks to the introduction of image carousels, 'People Also Ask' boxes and featured snippets which basically answer a user's question without them even needing to click through to a website. For example, if you completed a search for "Bristol weather," you'll see an up to date weather forecast at the top of the search engine results. This allows your question to be answered immediately and without having to click through to a website. Even though this might seem a bit unfair, a search engine has got the user experience at the forefront of its business model. However, remember that search engines make their money from advertising, so the better the user experience, the more likely you are to continue using their services which allows them further opportunities to profit from your queries. Why is SEO important? It is always worth investing in social media and paid advertising to generate website traffic, but the reality is that the majority and most cost-effective traffic available to you is through search engines. To appear at the top of a search engine is extremely beneficial for several reasons. 1. Your website will appear more credible to searchers. 2. Your click through rate will be far higher than if you were to run a paid campaign. 3. Your advertising budget would go a lot further. Point number 2 in this list is worth noting. Did you know that of all searches, only 2.8% of people click on paid advertisements? That means that SEO has 20x more traffic than Pay Per Click (PPC) on both desktop and mobile. If you set up your SEO strategy correctly it can pay dividends over time, whereas paid advertising needs continuous funding to send traffic to your website. Creating high quality content, that answers questions, will remain at the top of search engine results and provide you with a constant flow of traffic. What is White Hat and Black Hat SEO? This is where you need to be very careful because if you get this wrong, a search engine could penalise you and place you at the lowest end of their search results. White Hat SEO is what you want to be aiming for. It is all about adding value to your website by publishing helpful content and answering questions. This is a strategy that abides by search engine rules and if implemented correctly, will ensure that your website is successful. Black Hat SEO needs to be avoided like the plague. This is where someone will attempt to spam a search engine to gain higher rankings. It is an extremely dangerous tactic and has even made businesses bankrupt due to the penalties that search engines have dished out. What does Google want? Google is the most popular search engine in the world, so it is worth knowing exactly what it wants from you. Here are the basic principles to live by: - Never deceive website users. - Avoid black hat SEO and tricks intended to improve rankings. - Make your website for people, not search engines. - Create valuable content. What doesn't Google want? Take note, these are the things that Google doesn't want to see. By engaging in even one of them leaves you at risk of receiving a penalty. - Using hidden text (keywords or phrases the same colour as the background) - Showing different content to search engine robots than what you show to website visitors. - Taking part in link building schemes. - Building pages to rank well for specific searches to funnel traffic. - Creating pages with copied content. Stop for a moment and think about your own website, do any of these apply to you? If they do then you might have just solved the first reason why your website isn't ranking for what it should. What does Bing want? Next up is the second most popular search engine in the world, mainly down to the installation settings on devices powered by Microsoft. Bing accounts for nearly 3% of searches (which shows just how powerful Google is with nearly 92% of the share). Although Bing uses a very similar algorithm to Google, they require some additional work:- Social shares provide positive signals and as a result can impact how you rank. - Ensure page titles are relevant and clear. - Write engaging content. - Backlinks are a signal of popularity. - Build a fast and responsive website with a focus on user experience. - Describe what is in an image using ALT tags. What doesn't Bing want? Much like Google, there are certain things that would be wise to avoid. Make a note of the points below and avoid them when creating or optimising your website in the future. - Minimum page content that focuses on adverts or affiliate links. - Keyword stuffing in page titles, URLs and content. - Duplicate content. - Spamming link tactics or the purchase of links. - Avoid non-letter characters in URL's. - Embedding links in Silverlight, Flash or Javascript Google My Business Guidelines Your business will qualify for a Google My Business listing if you operate locally or provide a service within a local area. To successfully benefit from a business listing, Google have created some basic principles that you need to be aware of. To check if you are eligible, does your business fall into any of the following categories:- My business has a physical address that it operates out of (e.g. estate agent) - My business operates at the address of customers (e.g. electrician) If the answer is yes to either of the points above then congratulations, you are eligible for an inclusion in the Google My Business index. You can set up an account through any Gmail account my searching 'google business listing'. Once you have successfully opened an account, you will be able to add your business name, address, telephone number, website address, opening hours as well as many other features. This is a very useful tool to those selling locally but Google has found that some users take advantage of this free service. Here are some things that you need to avoid.- Stuffing your listing with service or geographical keywords. - Listing your business under incorrect or fake addresses. - Adding fake reviews, either positive ones to your own, or negative ones to your competitors. - Using virtual offices or PO boxes instead of real street addresses. Focusing on the user As tempting as it might be to fool a search engine, the only person to benefit in the long run are your competitors. Instead of cheating the system, focus on understanding what the user wants to see as a result of their search. If you keep this at the forefront of your SEO strategy, then you are on the road to success. There are several different user search types and it would be beneficial to understand the expectancy of each one. 1. Transaction User: This user is looking to purchase something, or they are looking for attractive offers. For example, they may search for "good deals on the ford fiesta". 2. Navigation User: A navigation user knows what they are looking for and just want to get there. For example, if someone searches for "Nikon" then they want to go straight to the Nikon website. 3. Information User: This user is searching for information on a specific question. For example, "what is the best laptop to use with photoshop?". As a quick exercise, you can Google your desired keywords and take note of what appears. For example, if you typed in "white cat", it is very likely that a photo carousel would appear at the top of the SERP. This tells you that people searching for that keyword term often choose to look at the images. Another great exercise to do while you have your computer open is to understand what your competitors are ranking highly for and then ask yourself the question, 'how can I provide 10x the value of their content?'. As we touched on in the introduction, content is king. By providing high quality and dense content, your website will establish trust and credibility and over a period, will out rank your competitors. Before you move on The exercises above are great practice for your future SEO strategy but before you set off to quickly, it is important to gain an understanding of your website's goals. To achieve any goal, you need a plan. SEO is no different and by having a plan you will be able to focus on key areas, track conversions, target the right user and where to set your benchmarks. What to measure All websites and businesses are different, so it is difficult for us to be specific with this, but some of the most common indicators to track on a website are.- Contact Form Submissions - Telephone Calls - Sales - Email Subscribers - Downloads Hold on a minute, why aren't the words "traffic" or "rank higher" on there? Well, we missed those out on purpose and here's why. Improving your search engine ranking and increasing your traffic looks great on paper and if this all happens then the course would be worth sitting through, right? WRONG. Without a goal, like the ones listed above, how will you maintain your business? There is little use in ranking if nobody clicks through to your website and makes a purchase or calls through to your business. Always keep your business objective at the forefront of your SEO strategy because that is the only way that your company will survive. Here is a quick example of how a high volume or traffic doesn't always mean good news. Which one would you rather have? 1. 10,000 monthly visitors and 30 people call your business? Or… 2. 3,000 monthly visitors and 400 people call your business? I really do hope that you picked option two. Before setting off on your SEO journey, make sure you have established your business goals, then create an SEO strategy to allow you to accomplish them, not the other way around.  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| ~The Mechanics Of Lead Generation Posted: 02 May 2022 02:24 PM PDT
 Generating leads both high in quantity and quality is a marketer's most important objective. A successful lead generation approach is what keeps the funnel full of sales prospects while you slumber. Astonishingly, only 1 in 10 marketers feel their lead generation campaigns are effective. There can be a lot of action points in any lead generation campaign and often times it's difficult to know which parts need fine tuning. So what goes into a best-of-class lead generation action plan? First,
CALLS-TO-ACTION THAT ROCK
LANDING PAGES THAT CONVERT
What's great about landing pages is that they direct your visitors to one particular offer without the distractions of everything else on your website. Visitors are on a landing page for one and only purpose to complete the lead capture form. OPTIMIZED FORMS
MULTI-CHANNEL LEAD GENERATION
CONCLUSION
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| ~How to Write the Best Subject Lines For Effective Email Campaigns: 5 Best Practices Posted: 02 May 2022 01:29 PM PDT
 Do you have around 5-8 seconds to impress someone with your message? What would you do? If you fail to catch the attention of your prospects, you'll lose the opportunity.
Why do attractive subject lines matter? Why it is important to write a creative and personalized subject line is because if it doesn't resonate with the prospects' interests, With that being said, let's have a look at the 5 best Practices to write effective subject lines that will improve email opening and response rate.
In today's competitive landscape, the first rule is to embrace personalization if you want to stand out from the rest. With you're sending messages manually or using a LinkedIn automation tool, you should send personalized and relevant messages to pique your prospects' interests. A powerful way to add personalization to your subject line is to be very specific and add content that would interest them.
Always keep your subject lines and messages straight and clear. There's no need to dilute or manipulate them with irrelevant information because your prospects would simply reject them. So, a simple and general rule is to make it short and to the point. According to research, more than 50% of LinkedIn users use it on their phones and they don't read subject lines that are long or irrelevant. However, if you have something specific to ask or share, then it might be worth writing a long subject line.
The more value you add to the subject line and message, the better result you get. Well, prospects, especially on LinkedIn are professionals and most of them are running businesses, so if there's anything they care about is:
So, providing value in your subject lines is what makes your prospects' life easier in some way. So, it's better to do research and provide them what they have been looking for.
FOMO-Fear of missing out is commonly used as a tactic to attract prospects' attention. The best ways to use FOMO are:
For good results, you need to maintain trust with your leads. Down the line, use some attractive subject lines such as:
The purpose of writing subject lines should have one goal: to get a reply from the prospects. It's your subject line that will make sure that your message gets opened and answered. To trigger your prospects to answer your emails, start writing questions in your subject lines to intrigue them. Ask them interesting questions such as:
Conclusion With these practices, you can write the best and creative subject lines that will get the attention of your prospects and they will bring you really good results.  A Good Mailing List for a Bad One |
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